7A- Testing the Hypothesis

1. The Opportunity: The lines at all of the bars in Midtown (Gainesville, FL) are all extremely long most days of the week.

2. The who: All of the University of Florida students and visitors.
    The what: The rush of students trying to get into the various bars from 8 to 12 pm.
    The why: All of the students try to go at the same time, and the bouncers asking to check IDs at the front takes time.

3. Testing the who: While this a problem for UF students,  it is a problem in many college towns across America. All large Universities have a large amount of students living in a small radius. Most of these college towns also have an area like UF's Midtown where the majority of the bars are located. With this being said the "who" can apply for all college students who attend a large University.
Testing the what: Not every single bar has a line around the corner, it is only the four or five most popular bars in the area. Students all want to meet up together at the bar, which causes some of them to have way to long of lines. Often times, bars will have to turn to "one in one out" to ensure that they do not go over their capacity.
Testing the why: They identified why holds for most of the people who have this problem. College students statistically like to go out at night. They all go out at around the same time, somewhere in-between 8-10pm. After that, they often switch bars throughout the night which creates ridiculous lines at multiple bars.

4.
Interview 1: The first interview is a junior at the University of Florida. He said that often times he ends up going to a bar different than the one he thought he was going to go to. He said he will uber to midtown and see the lines are so long, so he and his friends just go to whatever bar has the shortest line.
Interview 2: This person is a student who goes to Midtown often and is additionally a part time bouncer at Jjs tavern. He says that the line is around the corner on most nights by 10pm. He thinks is it partly because all the students want to be in one or two places together. He says that it can make his job very stressful.
Interview 3: The third person I interview was Joesph Lowry. He claims that many nights he will not even try to go to midtown. He said that he and his friends will not go out some weekends because they do not want to deal with the stress of the lines.
Interview 4: This interview shed some light on to why the lines will be so long on certain nights. She said that many bars will offer deals where there is no entry charge before a certain time. This will cause many students to line up to try to get in for free.
Interview 5: My last interview was with Alex Duch. He was very passionate about his disapproval of the lines. His theory was that overtime a few of the bars become to popular to the student body. Everyone is trying to get in, and the bar is just simply not big enough to hold everyone.

5. My interviews showed me that I was not the only one complaining about the overcrowded lines at Midtown. Every student I talked to agreed with me, and most of them had theories on why the lines were so overcrowded. The most interesting interview was the one with a bouncer for a midtown bar. He showed me the other side of it. While I thought the bars enjoyed having lines because it means more business to them, it also causes them some problems. With all of those students, containing a line that large can be problematic for the business operators as well.

Comments

  1. Eric,

    You did a good job framing the problem and identifying who suffers the problem in first person. From reading your post, it is clear to me that you have identified a real problem and opportunity. I would argue that your "who" should include the bar owners as well, as you correctly hint it in your post when you mention their techniques to deal with exceeded capacity. I would recommend you try to get the bar’s perspective in future interviews, as they might help you craft a more complete solution to the problem.

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  2. Eric,
    This was a great post that applied to many people in this class and at this campus. This issue is a very apparent one but not many think of a way to deal with it, they usually just deal with it and enjoy their time there when they get in. I believe that some of the areas you talked about could be expanded on. For example the who of your issue could include more people than you originally suggested. Another thing I think you were missing was a solid description of what exactly your product is.

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  3. Hi Eric,
    This is a great opportunity. The lines at midtown are always very long. I agree that the point of view from a bouncer is very interesting. I always thought that bars liked having lines too because that meant more money. I wonder what kind of things cause so much trouble in the lines. Sometimes the lines are so bad, even I would just rather be at home than waiting. More students should disperse themselves into other bars or even those downtown to help with the lines.

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  4. Hey Eric,

    I thought you did a great job choosing a topic that is relatable to the vast majority of students in this course. The lines at midtown are incredibly long and it has an impact on every student who decides to go out on a busy night. I thought it was a great idea to interview a bouncer to see another aspect of this situation, but I think that also including an interview with a bartender/bouncer and potentially even a policer officer (even though that would be very difficult) to truly see a night in midtown from all aspects. Overall, great post!

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