15A- Figuring Out Buyer Behavior No. 2

Report findings and draw conclusions

All three interviews I conducted created a new pathway for this opportunity. The first one made a suggestion that was very interesting. There could be a fast pass fee that charges a set fee to completely skip the line when you show up to the bar. I think this is a great idea as long as the price doesn't not get too expensive. The second person I interviewed thought that the idea of the app was great, but thought it might be hard to actually put into practice. She is skeptical about how willing the bars and restaurants will be to corporate with the app. She thinks that the app should offer things back to the bar, like free marketing and events. The last person I interviewed had an idea that the app could have a social media side to it. He said that people could make accounts, check in to different locations and share if they having a good time or not, what the crowd is like, what the deals of the night are and most importantly, how long is the wait to get in.

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